PURPOSE
This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise.
METHODS
Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0.
RESULTS
The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise.
CONCLUSION
The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.

Citations

• COVID-19 media reports and vaccination intentions : Mediating effects of infection susceptibility and susceptibility to adverse effects of vaccination
  Juna Hong, Soontae An
  Korean Journal of Journalism & Communication Studies.2022; 66(1): 5.     CrossRef
• The Relationship between E-Health Literacy and Health-Promoting Behaviors in Nursing Students: A Multiple Mediation Model
  Sunghee Kim, Jihyun Oh
  International Journal of Environmental Research and Public Health.2021; 18(11): 5804.     CrossRef
• Influence on Health Promotion Behavior among Nursing students according to Health Information Seeking Behavior
  Inn Oh Moon, Sook Kyoung Park, Eun-Gyeong Kim
  Journal of Korean Public Health Nursing.2015; 29(2): 231.     CrossRef
• Structural Model of health status in Rural Community: Social Trust, Medical Communication, and Health Information
  Han-Jin Jang, Ghee-Young Noh
  Journal of Digital Convergence.2015; 13(8): 483.     CrossRef