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Original Article

Factors Influencing Chinese Customers' Loyalty to Korean Medical and Tourism Services

Young-Hee Yom1, Myoung Ae Kim2, Jung Hee Han2
Journal of Korean Academy of Nursing Administration 2015;21(3):317-326.
Published online: June 30, 2015

1Red Cross College of Nursing, Chung-Ang University, Korea.

2Graduate School, Chung-Ang University, Korea.

Corresponding author: Kim, Myoung Ae. Graduate School, Chung-Ang University, 84 Heukseok-ro, Dongjak-gu, Seoul 156-756, Korea. Tel: +82-2-820-5700, Fax: +82-2-824-7691, secretkim@daum.net
• Received: May 11, 2015   • Revised: June 12, 2015   • Accepted: June 15, 2015

Copyright © 2015 Korean Academy of Nursing Administration

This is an open access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

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  • Purpose
    The purpose of this study was to identify factors related to the loyalty of Chinese customers who use Korean medical and tourism services.
  • Methods
    Participants were 158 Chinese who visited plastic surgery clinics in Korea. Data were analyzed using descriptive statistics, One-way ANOVA, Scheffe? test, Pearson Correlation and Hierachical Multiple Regression.
  • Results
    Medical service quality, tourism service quality and medical and service satisfaction were positively correlated with customer loyalty. Medical service quality and medical and tourism service satisfaction had significant influence on customer loyalty. The explained variance for customer loyalty was 84.9%.
  • Conclusion
    These results suggest the need to improve the tourism service and medical and tourism service satisfaction to retain loyal customers.
  • Key Words: Medical tourism; Quality of health care; Personal satisfaction
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Table 1

General Characteristics of Participants (N=158)

jkana-21-317-i001.jpg
Table 2

Correlation among Medical Service, Tourism Service, Service Satisfaction and Loyalty (N=158)

jkana-21-317-i002.jpg
Table 3

Differences in Loyalty by General Characteristics (N=158)

jkana-21-317-i003.jpg
Table 4

Results of Hierarchical Regression on Loyalty

jkana-21-317-i004.jpg

Figure & Data

References

    Citations

    Citations to this article as recorded by  
    • An Analytic Study of Optometrists' Occupation-Related Information in TV Dramas
      SamYoung YU, Sehee Lee, Moonsung Choi
      Journal of Korean Ophthalmic Optics Society.2022; 27(3): 161.     CrossRef
    • The Effects of Korean Medical Service Quality and Satisfaction on Revisit Intention of the United Arab Emirates Government Sponsored Patients
      Seoyoung Lee, Eun-Kyung Kim
      Asian Nursing Research.2017; 11(2): 142.     CrossRef
    • Factors Influencing Intention of Vietnamese to Use Korean Medical Tourism
      Young-Hee Yom, Myoung Ae Kim
      Journal of Korean Academy of Nursing Administration.2016; 22(4): 332.     CrossRef

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    Factors Influencing Chinese Customers' Loyalty to Korean Medical and Tourism Services
    J Korean Acad Nurs Adm. 2015;21(3):317-326.   Published online June 30, 2015
    DOI: https://doi.org/10.11111/jkana.2015.21.3.317
    Download Citation
    Download a citation file in RIS format that can be imported by all major citation management software, including EndNote, ProCite, RefWorks, and Reference Manager.
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    Factors Influencing Chinese Customers' Loyalty to Korean Medical and Tourism Services
    J Korean Acad Nurs Adm. 2015;21(3):317-326.   Published online June 30, 2015
    DOI: https://doi.org/10.11111/jkana.2015.21.3.317
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    Factors Influencing Chinese Customers' Loyalty to Korean Medical and Tourism Services
    Factors Influencing Chinese Customers' Loyalty to Korean Medical and Tourism Services

    General Characteristics of Participants (N=158)

    Correlation among Medical Service, Tourism Service, Service Satisfaction and Loyalty (N=158)

    Differences in Loyalty by General Characteristics (N=158)

    Results of Hierarchical Regression on Loyalty
    Table 1 General Characteristics of Participants (N=158)

    Table 2 Correlation among Medical Service, Tourism Service, Service Satisfaction and Loyalty (N=158)

    Table 3 Differences in Loyalty by General Characteristics (N=158)

    Table 4 Results of Hierarchical Regression on Loyalty

    Table 1

    Table 2

    Table 3

    Table 4

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