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Original Article

Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals

Eun Su Do1, Mi Ye Kim2
Journal of Korean Academy of Nursing Administration 2012;18(1):56-66.
Published online: March 31, 2012

1Full-time Lecturer, Department of Nursing, Kyongbuk Science College, Korea.

2Professor, College of Nursing, Kyungpook National University, Korea.

Correspondence: Do, Eun Su. Department of Nursing, Kyongbuk Science College, 262-20 Sanin-dong, Dalseo-Gu, Daegu-city 704-809, Korea. Tel: 82-53-632-8957, Fax: 82-54-979-9475, dodo-rose@hanmail.net
• Received: May 16, 2011   • Revised: June 24, 2011   • Accepted: February 28, 2012

Copyright © 2012 Korean Academy of Nursing Administration

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  • Purpose
    This study was conducted to compare internal marketing, job satisfaction and customer orientation between nurses in small-medium hospitals and nurses in general hospitals.
  • Method
    The participants were 470 nurses were working in 8 small-medium hospitals and 5 general hospitals. Data were collected with structured questionnaires in July, 2010, and analyzed using descriptive statistics, χ2-test, MANCOVA, t-test, One-way ANOVA, and Scheffe test with PASW (SPSS) 18.0 program.
  • Results
    There was no significant difference between small-medium hospital nurses and general hospital nurses in internal marketing and customer orientation. But nurses in small-medium hospitals had higher levels of job satisfaction than general hospital nurses.
  • Conclusions
    These findings demonstrate the necessity of developing programs that will help to improve job satisfaction in nurses.
  • Key Words: Internal marketing; Job satisfaction; Customer orientation; Nurse
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Table 1
General Characteristics (N=470)
jkana-18-56-i001.jpg
Table 2
Multivariate Tests by the Size of Medical Care Institution (N=470)
jkana-18-56-i002.jpg
Table 3
Test of Between-Subjects Effect (N=470)
jkana-18-56-i003.jpg
Table 4
Difference of Internal Marketing, Job Satisfaction and Customer Orientation according to General Characteristics of Small-medium Hospitals (N=214)
jkana-18-56-i004.jpg
Table 5
Difference of Internal Marketing, Job Satisfaction and Customer Orientation according to General Characteristics of General Hospitals (N=256)
jkana-18-56-i005.jpg

Figure & Data

References

    Citations

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    Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals
    J Korean Acad Nurs Adm. 2012;18(1):56-66.   Published online March 31, 2012
    DOI: https://doi.org/10.11111/jkana.2012.18.1.56
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    Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals
    J Korean Acad Nurs Adm. 2012;18(1):56-66.   Published online March 31, 2012
    DOI: https://doi.org/10.11111/jkana.2012.18.1.56
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    Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals
    Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals

    General Characteristics (N=470)

    Multivariate Tests by the Size of Medical Care Institution (N=470)

    Test of Between-Subjects Effect (N=470)

    Difference of Internal Marketing, Job Satisfaction and Customer Orientation according to General Characteristics of Small-medium Hospitals (N=214)

    Difference of Internal Marketing, Job Satisfaction and Customer Orientation according to General Characteristics of General Hospitals (N=256)
    Table 1 General Characteristics (N=470)

    Table 2 Multivariate Tests by the Size of Medical Care Institution (N=470)

    Table 3 Test of Between-Subjects Effect (N=470)

    Table 4 Difference of Internal Marketing, Job Satisfaction and Customer Orientation according to General Characteristics of Small-medium Hospitals (N=214)

    Table 5 Difference of Internal Marketing, Job Satisfaction and Customer Orientation according to General Characteristics of General Hospitals (N=256)

    Table 1

    Table 2

    Table 3

    Table 4

    Table 5

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