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Original Article

Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals

Hyo Jin Choi1, Eunjoo Lee2
Journal of Korean Academy of Nursing Administration 2012;18(3):329-337.
Published online: September 30, 2012

1Visiting Full Time Instructor, Department of Nursing, Sunlin College, Korea.

2Professor, College of Nursing, Kyungpook National University, Korea.

Correspondence: Lee, Eunjoo, College of Nursing, Kyungpook National University, 101 Dong in Dong Jung Gu, Daegu, South Korea. 700-422. Tel: 82-53-420-4934, Fax: 82-53-425-1258, jewelee@knu.ac.kr
• Received: July 26, 2012   • Revised: September 24, 2012   • Accepted: October 12, 2012

Copyright © 2012 Korean Academy of Nursing Administration

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  • Purpose
    The purpose of the study was to identify the mediating effects of job satisfaction between internal marketing and organizational commitment of nurses in small and medium-sized hospitals.
  • Method
    Data were collected from 208 nurses in 8 small and medium-sized hospitals and analyzed using descriptive statistics, Pearson correlations, and structural equation model (SEM) with the PASW 18.0 and AMOS 18.0 programs.
  • Results
    There were positive relationships among all three variables, internal marketing, job satisfaction and organizational commitment. There was a mediating effect of job satisfaction between internal marketing and organizational commitment.
  • Conclusion
    The results of the study indicate that strategies which could enhance the job satisfaction of nurses should be developed by mangers in small and medium sized hospitals. Further study is needed on other factors which may influence nurses' job satisfaction and organizational commitment especially, in small and medium sized hospitals.
  • Key Words: Internal marketing; Organizational commitment; Job satisfaction; Nurse

This research was supported by Kyungpook National University Research Fund, 2010.

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Figure 1
The mediation effect of job satisfaction between internal marketing and organizational commitment
jkana-18-329-g001.jpg
Table 1
General Characteristics (N=208)
jkana-18-329-i001.jpg
Table 2
Description of Study Variables (N=208)
jkana-18-329-i002.jpg
Table 3
Correlation between Variable (N=208)
jkana-18-329-i003.jpg

**p<.01

Table 4
Model Path Coefficients (N=208)
jkana-18-329-i004.jpg
Table 5
Model Fit (N=208)
jkana-18-329-i005.jpg

Figure & Data

References

    Citations

    Citations to this article as recorded by  
    • The effect of internal marketing on employees' organizational commitment through their job satisfaction: The case of healthcare sector in Serbia
      Vesna Jovanović, Katarina Njegić, Vesna Milanović
      International Review.2023; (3-4): 92.     CrossRef
    • Differences in occupational values, communication types, job satisfaction, and organisational commitment among clinical nurses across generations
      Seul A. Lee, Jungmin Lee
      Frontiers in Psychology.2023;[Epub]     CrossRef
    • A structural equation model of organizational commitment by hospital nurses: The moderating effect of each generation through multi-group analysis
      Jeong Hye Chae, Young Suk Kim
      The Journal of Korean Academic Society of Nursing Education.2022; 28(3): 305.     CrossRef
    • The Mediating Effect of Job Satisfaction on the Relationship between Internal Marketing and the Customer Orientation of Employees in the Beauty Service Industry
      Tae-Yoel Kim, Sung-Nae Lee
      Asian Journal of Beauty and Cosmetology.2018; 16(4): 555.     CrossRef
    • A Path Analysis of Variables Influencing customer orientation of Hospital Nurses
      Eun-Su Do, Young-Sook Seo
      Journal of Digital Convergence.2016; 14(1): 275.     CrossRef
    • The Effect of Perceived Internal Marketing and Customer Orientation on the Organizational Commitment of Nurses in Specialized Hospital
      Kyoung-Min Lim, Eun-Joo Jo, Jeong-Ok Kwon
      Journal of the Korea Academia-Industrial cooperation Society.2016; 17(3): 489.     CrossRef
    • Research Trend on Internal Marketing of Medical Service Organization
      Woon-Shin Kim
      Journal of the Korea Society of Computer and Information.2016; 21(6): 83.     CrossRef
    • Mediation Effect of Nursing Competency between Transformational Leadership and Organizational Commitment of Nurses in Hospitals
      Young-Sook Seo, Yu-Lim Son, Chu-Young Jung
      Journal of Korean Clinical Health Science.2015; 3(3): 419.     CrossRef

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    Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals
    J Korean Acad Nurs Adm. 2012;18(3):329-337.   Published online September 30, 2012
    DOI: https://doi.org/10.11111/jkana.2012.18.3.329
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    Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals
    J Korean Acad Nurs Adm. 2012;18(3):329-337.   Published online September 30, 2012
    DOI: https://doi.org/10.11111/jkana.2012.18.3.329
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    Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals
    Image
    Figure 1 The mediation effect of job satisfaction between internal marketing and organizational commitment

    Figure 1

    Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals

    General Characteristics (N=208)

    Description of Study Variables (N=208)

    Correlation between Variable (N=208)

    **p<.01

    Model Path Coefficients (N=208)

    Model Fit (N=208)
    Table 1 General Characteristics (N=208)

    Table 2 Description of Study Variables (N=208)

    Table 3 Correlation between Variable (N=208)

    **p<.01

    Table 4 Model Path Coefficients (N=208)

    Table 5 Model Fit (N=208)

    Table 1

    Table 2

    Table 3

    Table 4

    Table 5

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