1College of Communication, Hallym University, Chuncheon, Korea.
Correspondence: Hong, Seokmin. College of Communication, Hallym University 1, Hallymdahak-gil, Chuncheon, Gangwon-do 200-702, Korea. Tel: 82-33-248-1927, Fax: 82-33-248-1706, seokminhong@hallym.ac.kr
• Received: November 13, 2012 • Revised: December 1, 2012 • Accepted: January 8, 2013
This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise.
Methods
Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0.
Results
The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise.
Conclusion
The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.
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Table 1
Demographic Characteristics of the Sample (N=600)
Table 2
Chi-square Matrix of Health Behavior on Communication Cues
Table 3
Factors Influencing Health Behavior (N=600)
Table 4
Factors Influencing Health Behavior (Continued) (N=600)
Figure & Data
References
Citations
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